Our founder, Stefano.
Born in Rome, Stefano has been passionate about hairstyling for as long as he can remember. Coming from a family of hairstylists—including his mother, brother, aunts, and cousins—his love for hair was instilled in him from an early age. At 16, he decided to pursue formal training, and by 20, he moved to London to study and work at the prestigious Toni & Guy and Vidal Sassoon Academy.
Over the years, Stefano honed his craft in some of London’s top salons, working alongside industry leaders and training elite hairstylists. His expertise, creativity, and commitment to excellence led him to open his own salon in Exmouth Market, where he built a thriving business with a team of nine in just a few months.
In 2021, driven by a desire for a more relaxed lifestyle, Stefano sold his salon and relocated to Barcelona with his family. Inspired by the sun, the sea, and the city’s vibrant energy, he launched *Reborn* in 2022—a space dedicated to innovation, artistry, and personalized hair care.
Stefano is continuously evolving, staying at the forefront of the latest techniques and trends through ongoing training and education. At *Reborn*, his mission is simple: to create exceptional hair that reflects each client’s unique personality while providing an unparalleled salon experience.